Building a useful case study from evidence, not decoration

A case study should help a prospective client understand the problem, the quality of the decisions and the relevance of the result.

State the context precisely

Avoid generic claims. Explain the organisation, audience, constraint and reason for change. A small amount of verified context is more persuasive than a long list of services.

Show decisions, not just deliverables

Screens and photographs become meaningful when the reader understands why a particular structure, interaction or message was chosen.

Separate proof from promotion

Use verified metrics, attributed testimony and clearly labelled sample data. Credibility is damaged when placeholder claims appear to be real results.