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Case studies8 July 2026

# Building a useful case study from evidence, not decoration

Sample Author1 min read
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A case study should help a prospective client understand the problem, the quality of the decisions and the relevance of the result.

## State the context precisely

Avoid generic claims. Explain the organisation, audience, constraint and reason for change. A small amount of verified context is more persuasive than a long list of services.

## Show decisions, not just deliverables

Screens and photographs become meaningful when the reader understands why a particular structure, interaction or message was chosen.

## Separate proof from promotion

Use verified metrics, attributed testimony and clearly labelled sample data. Credibility is damaged when placeholder claims appear to be real results.

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